Relaunching the book! // 08.06.2009 at 4:45 PM

That's right, I'm going to relaunch my book: Saving The World At Work on September 16. That's the one year anniversary of its original launch.

If you remember, on September 15 2008, Lehman Brothers' bankruptcy announcement trigger the market melt down and all bets were off (RE, the future). The media didn't have time to consider green, clean or long-term. In their minds, there was no long term.

Book readers gravitated to Great Depression related books and Saving The World At Work stayed under the radar -- much like most CSR/Sustainability efforts initiated last fall.

The dust is clearing and one thing is certain: Green is still gold. CSR still counts towards the brand and there is STILL going to be a war for customers and talent that doesn't revolve around price or pay. I hope my efforts to relaunch a one year old book inspire you to relaunch your efforts-for-good from last year too. More than ever the public will look hard at companies they do biz with to see what impact they have on people, community and planet.

I will be organizing forces to trigger a massive amount of sales both individual (you) and corporate (your company) to happen on that day, hopefully getting the book into the mainstream. Please contact me if you would like to help!