Let's go from Green to Blue // 01.09.2009 at 12:14 PM

Categories: Business Innovations in Sustainability, Global Warming, Social Responsibility

I am a huge fan of Adam Werbach (former President of the Sierra Club). Back in 2004 he declared that "environmentalism is dead" and in 2006 he went to work for Wal-Mart. Crazy guy? Not loyal? Hardly. He's a rock star in my book (literally).

In April of 2008, Webach gave a very important talk at the Commonwealth Club in San Francisco. The content of the talk is aligned with my thinking. He believes (as I do) that we have to go beyond saving the planet to focusing on humans (as the planet will likely go on without us).

Other key points:

1. We need to move from limits (guilt) to possibilities (happiness).

2. Each one of us needs to have a Personal Sustainability Project.

3. Nano practices are the key (it's the little things).

4. We must shift from a thing-oriented society to people oriented.

Download the entire speech: The Birth Of Blue by Adam Werbach