innovation centers as a way to connect with customers // 12.27.2009 at 09:45 AM
by John Livesay
Categories: Business Innovations in Community Development, Training and Development
The NY Times story shows companies as diverse as 3M and Hershey have innovation centers designed to get their customers to interact with their products and increase their relationships. Investing in places where people can actually go and see innovations in action is a great ROI.
http://www.nytimes.com/2009/12/27/business/27proto.html?ref=business
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