Ferragamo finds it easy being green // 12.29.2008 at 12:32 PM
by John Livesay
Category: Business Innovations in Sustainability
Eco--fill in the blank. With companies like Ferragamo leading the luxury market to show green and quality go together, we can expect more brands with the ECO preface to come.
WWD
Mon, 29 Dec 2008 00:01:00 EST |
| MILAN — Ferragamo has a green heart. The Florentine luxury goods house has created a line of environmentally friendly bags for spring called Eco Ferragamo to underscore the company’s core values and its focus on global conservation. The bags are crafted with an innovative tanning technique that results in metal-free colored leathers without pollutants. They are dyed using tannins derived from tree barks, a process certified by the German Institute SG — Mark guaranteeing that no environmentally harmful substances have been used based on 10 strict parameters. In addition to being biodegradable and water resistant, the soft bags have a natural texture and sheen. |
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