Sell Coffee & Save the World from Bitterness // 02.04.2009 at 5:42 PM
by Scott Wittig
I recently heard a radio ad for the Luzianne company that struck me as incredibly cool & creative. They are pitching their new coffee with a twist --
"If we can take the bitterness out of our coffee,
why can't we take it out of our lives altogether?"
What a unique way to blend (pun-intended) your product-related message with a world-changing effort? Their site - www.endbitterness.com - includes a declaration of non-bitterness, tools such as widgets & posters to stay in people's consciousness & further the cause & a list of the charities that they support.
I dig it -- the message, the creativity, the sincerity -- oh, and the coffee's pretty darn good too!
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