What Is Tim Sanders Saying?


How to avoid been Greenwashed when buying a home // 01.16.2009

Of all industries, the home building business is ripe with false claims of being green. 

On Monday, reporter Lew Sichelman wrote a wonderful piece about this recent phenom, and along the way, gives a great lesson on what Greenwashing is -- and how to spot it in advertising claims. 

Green Claims Get Big Buildup 

I'm all for green, but authenticity is vital to the success of the... More »

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Let's go from Green to Blue // 01.09.2009

I am a huge fan of Adam Werbach (former President of the Sierra Club).  Back in 2004 he declared that "environmentalism is dead" and in 2006 he went to work for Wal-Mart.  Crazy guy? Not loyal? Hardly.  He's a rock star in my book (literally).  

In April of 2008, Webach gave a very important talk at the Commonwealth Club in San Francisco.  The content of the talk is... More »

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Help me make 2009 a year of Less // 12.31.2008

2009 will be a year of less for me. Less consumption.  Less waste.  Less use.  Less.  This will be driven by two factors:  Consciousness and Reality.  

First, reality.  We will all likely make less next year than this year, and costs will mostly stay the same (except for gas). There will be less money to spend, and conservation will... More »

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90 days to a Greener Focus at the Office // 12.23.2008

My Christmas came a few days early with a Wall Street Journal article that features my new book, Saving The World At Work.  

Cultivating a Green Focus at the Office == WSJ 

In this article, I give easy to follow tips for anyone that wants to see their company save some money (jobs) and stay on course with its commitment to the planet.  NOTE: I'm linking to the Yahoo! buzz page,... More »

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Just say NO to layoffs // 12.18.2008

Innovation is all about creative solutions to pressing problems. 

During this economic environment, we need to innovate (cut costs without killing quality) to survive. Layoffs are an easy (non-innovative) way to do that.  

But at what social, moral, financial and long-term cost?  

Cari Tuna wrote an excellent article that shows how companies have cut the overhead without cutting... More »

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Are layoffs socially responsible? // 12.11.2008

How many layoffs has Southwest Airlines had?  Zero. 

How many for SAS Institute.  Same number.  

Why?  Both founders/CEOs are willing to do ANYTHING to avoid them.  They don't see layoffs as a natural response to economic downturns, usually taken to please value investors on Wall Street.  Southwest was a market rebel and SAS Institute stayed private.  

In my view, socially responsible companies ... More »

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Green retail lives! // 12.10.2008

Member John Livesay sent me an article, just posted yesterday: 

By Lisa Lockwood

“Being green and generating a profit are not mutually exclusive, competing values for businesses. They have to exist in harmony. It must be a win-win,” said Tom Cole, vice chairman of Macy’s Inc., discussing the retailer’s sustainability action plan at the Initiatives in Art & Culture... More »

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It starts with certification! // 12.08.2008

In LA, your business will soon be able to apply for "Green Business Certification." 

Read today's story: City Of Los Angeles To Certify Green Businesses 

Why is this important?  Once a system is setup to recognize business practices as green, then a credible instrument exists to differentiate one company from another in a competitive situation. 

If two companies are competing for business, let the certified green o... More »

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Don't give up on giving (because of your hard living) // 12.03.2008

Mr. Stanley Marcus once told me, "Everybody is generous during good times, but only generous people give during hard times."  

True words, indeed. 

Today I gave a talk at an Easter Seals event in Palm Beach Florida.  The fundraiser was aimed at local business leaders, and my task was to connect giving with good business.  The message I delivered was:  Don't give up on... More »

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Unleash the power of one person with purpose! // 11.25.2008

This week, I had two features in national newspapers that highlighted the central theme of Saving The World At Work:  One person, filled with purpose, can change the world. 

Read both of those stories:

Harnessing The Power Of One (Investor's Business Daily)

Frequent Flier (The New York Times)

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