What Is John Livesay Saying?
Green filmmaking continues to grow // 02.11.2010
Valentine's Day production raised the bar by using solar powered and biodiesel generators, reusable water bottles, hybrid vehicles (NO limos) and composting food waste.
If people go support films that do this, then more will do it!
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/valentines-day-writes-a-love-letter-to-the-environment-.html
More »Pepsi giving away millions for great ideas ! // 01.06.2010
How It Works
Pepsi is looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
Anyone can submit their idea
Pepsi is accepting 1000 ideas every month.
Tell us your great idea.Go to http://www.refresheverything.com/
Really a great use of social media and branding. Doing this instead of... More »
innovation centers as a way to connect with customers // 12.27.2009
The NY Times story shows companies as diverse as 3M and Hershey have innovation centers designed to get their customers to interact with their products and increase their relationships. Investing in places where people can actually go and see innovations in action is a great ROI.
http://www.nytimes.com/2009/12/27/business/27proto.html?ref=business
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creative ideas needed for climate control // 11.14.2009
Geo-engineering which works on lowering the heat from the sun as well as reducing CO2 with innovative ideas like mechanical trees are now being considered by our government.
http://www.latimes.com/news/nationworld/nation/la-fg-climate-weird-science15-2009nov15,0,2255836.story
[removed]textSize()[removed]Copyright © 2009, The Los Angeles Times
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Volunteering promoted on TV networks // 10.30.2009
All the networks in October agreed to make volunteering part of the plot of their shows to "make it cool." This is really using the power of the media and celebrity for a great cause that transcends politics.
http://www.hollywoodreporter.com/hr/content_display/news/e3i41da967fff242c95af8b107d0a8c8362
More »
Bridge to the future // 03.13.2009
Watch this video on how the Japanese have converted the vibration from cars going over a bridge to electricity to light up the bridge! They are also working on converting energy from falling rain as well as energy from people's footsteps into useable energy.
http://www.lexus.com/hybriddrive/index.html?launchOverlay=true&filepath=OverlayFiles.HY_CORE&deepLink=3&s_ocid=Pursuit:0309:CTA2:Phase3
More »
Fox TV show 24 is first to go carbon neutral // 03.03.2009
Even a show with car's exploding can make an effort to reduce their carbon footprint. Even if it isn't perfect, it is better to make an effort than not even try. Things don't have to be all or nothing.
http://www.nytimes.com/2009/03/02/arts/television/02twen.html?_r=1
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Chari-Tee shirts- Ethical Swag // 02.13.2009
Donna Karan celebrates their anniversary with T-shirts that benefit different charities. Chari-tee
Great use of giving back .
http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Donna+Karans+Charity+TShirts-7304.html
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"I'm In" campaign from Starbucks/promoted on Oprah // 01.22.2009
Ad Age has a story how Starbuck's "I'm In" pledge to donate your time and they will give you a free cup of coffee shows how corporations can be part of giving back and creating amazing goodwill and community. Oprah promoted on her show which gives it a tie in to Obama asking people to give back.
http://adage.com/article?article_id=133988
More »
Green Filmmaking-Sam Mendes movie // 01.06.2009
Focus Features has a new movie that was made as green as possible:
they used refillable water bottles on the set
biodiesel location vehicles
25% percent less film used
organic food for crew
low energy washing machines for wardrobe
For Hollywood, the most important thing is opening weekend boxoffice. Let's encourage them to keep making films in a green way by supporting their efforts and going to movies... More »
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