John Livesay's blog: Business Innovations in Sustainability
Ferragamo finds it easy being green // 12.29.2008
Eco--fill in the blank. With companies like Ferragamo leading the luxury market to show green and quality go together, we can expect more brands with the ECO preface to come.
Mon, 29 Dec 2008 00:01:00 EST
|MILAN — Ferragamo has a green heart.|
The Florentine luxury goods house has created a line of environmentally friendly bags for spring called Eco Ferragamo to underscore the... More »
Luxury spending now going green // 12.10.2008
Article in WWD shows that even people with money are now cutting back on their luxury spending in a new awareness that buying many things increases their carbon footprint. Quality over quantity is the new mantra. See below
"The consumer is turning into a citizen"
Flaunting Days Are Over as Consumers Cut Back by Sharon Edelson Posted Monday December 08, 2008 Remember... More »
This shows that nice, smart people who have a sense of humor about themselves and life are successful
Send Out Cards-a great way to send cards that are green // 10.29.2008
This company allows people to send cards from a huge selection of online cards that are printed and mailed on green card stock and envelopes. You can even use your own handwriting as the font and make your own pictures the front of the card.
With one click of a button, you can send food or gift cards from Starbucks with your card. A chance to be creative, personal and green all in one... More »
Nike's Just Do it takes on a green meaning // 10.29.2008
Nike just announced that they intend to cut waste and have environmentally friendly goals. They show how being green is also cost effective. This is sure to attract a loyal and potentially new group of people to buy their products.
Nike Unveils Environmental Agenda by Whitney Beckett Posted Wednesday October 29, 2008 NEW YORK â€” Nike Inc. unveiled an... More »
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