Alan Baker's blog: Business Innovations in Sustainability
Evaluating Different Solar Technologies // 09.23.2009
McKinsey Quarterly released an interactive presentation this month evaluating the potential of different solar technologies.
"Solar power is gaining ground as a viable, low-carbon alternative to traditional energy sources. A number of technologies are competing to be the lowest-cost and the most efficient choice: photovoltaics (including silicon-wafer based and thin film) and concentrated solar... More »
Using Product Teardowns to Save Green and Be Green // 07.08.2009
Product teardowns are often a good idea when trying to cut costs in manufacturing, finding innovative ways to add value to an existing product without adding to the product's cost, or general ways of improving margin.
Let's take greening your product line for example. Many consumers see the benefits of being green, however, due to the severe economic downturn, few people are willing to pay... More »
From Green to Budget // 07.06.2009
According to the Guardian, many UK shoppers are switching to budget products in an effort to cut costs in this recession. In looking at sustainable and eco-friendly products, the price premium for such products needs to change in order to gain and maintain mass market adoption. This is evidenced by consumer opinion and decreased sales:
British consumers who in the past were willing to... More »
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