Alan Baker's blog: Greenwashing

US Chamber of Commerce Loses Another Member // 10.06.2009

So Apple has just joined the list of recent companies, Nike, PG&E, Exelon and PNM Resources, who have quit their memberships in the US Chamber of Commerce over their oppositions to climate change policies.

Many companies, like Nike, that quit the Chamber's board of directors, have tried to build reputations as green and sustainable companies, and it's clear that aligning with organizations that... More »

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Really green or just paying lip service? // 09.16.2008

So how do you know how green you really are? It's not like there is a good gauge or meter out there. I don't have an answer for you per se, it's more of an analogy.

First, I own a 1998 Jeep Grand Cherokee. It gets 13mpg. A friend of mine owns a 2004 Honda Civic, which gets about 30mpg. My friend considers herself to be very green because she has a reasonably fuel efficient car, has joined... More »

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