Tim Sanders's blog: February 2009
Saints and Sinners: A Theory // 02.18.2009
In the next few years, we are going to see two kinds of companies emerge from this mess: Saints and Sinners.
A very recent survey indicates that CEOs are less popular than politicians -- a sign of things to come. In my book, Saving The World At Work, I predicted that the Responsibility Revolution would reshape branding as we know it.
My research indicated that the 2002... More »
Wear your green on your sleeve (label) // 02.05.2009
Even during these tough economic times, big brands are still investing in green.
They need to. This is the future, long after this recession is gone. As more and more reports about the impact of global warming roll in (such as the recent one predicting flooding in DC when ice caps melt), the panic will increase -- along with a feeling of personal responsibility to be more... More »
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