Alan Baker's blog: July 2009

(PARODY) Taco Bell's Green Initiative // 07.13.2009

I saw this parody on The Onion about a new (fake) green initiative by Taco Bell. It makes fun of Taco Bell food for not containing any natural ingredients (no offense is meant if you're a fan of Taco Bell food). If you haven't heard of them, The Onion is a fake news site that parodies pretty much anything you might see in the world as reported by the media.

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Using Product Teardowns to Save Green and Be Green // 07.08.2009

Product teardowns are often a good idea when trying to cut costs in manufacturing, finding innovative ways to add value to an existing product without adding to the product's cost, or general ways of improving margin.

Let's take greening your product line for example. Many consumers see the benefits of being green, however, due to the severe economic downturn, few people are willing to pay... More »

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Saving Energy Costs Money in Missouri // 07.06.2009

If you live in Missouri and are interested in conserving energy in order to save money, be ready to be charged to save. The new fee is effectively for advertising efforts to promote energy conservation. The argument is that the energy companies will charge you less to save than if they had to charge you for building a new power plant.

While on some levels this argument makes sense, it... More »

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From Green to Budget // 07.06.2009

According to the Guardian, many UK shoppers are switching to budget products in an effort to cut costs in this recession. In looking at sustainable and eco-friendly products, the price premium for such products needs to change in order to gain and maintain mass market adoption. This is evidenced by consumer opinion and decreased sales:

British consumers who in the past were willing to... More »

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